Case Study
Billboard
A winter-luxury fashion label built from nothing: name, mark, mood,
campaign, and the store it all lives in.
A winter-luxury fashion label built from nothing:
name, mark, mood, campaign, and the store it all lives in.
Maison Inverno
Maison Inverno
2026
Year
Project
Scope
Solo
Brand, Campaign, Web
Brand, Campaign, Web
The Brief
Mood & Direction
Maison Inverno launched as a debut ready-to-wear label for winter dressing, the kind of pieces
meant to outlast a season. There was no existing identity, only a point of view: quiet confidence,
cold-weather materials, and the restraint of old-money style over anything loud or trend-led.
The work was to build that point of view into something wearable at every touchpoint, a mark,
a mood, a marketing voice, and the store that
would carry all of it to a customer.
The direction started with texture rather than trend: creased silk, frost on knit wool, dark stone fruit, candlelight on cream.
Colour needed to whisper: refined creams, dusty blues, and a burgundy deep enough to read as almost black.
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Mark & Type
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Logo
Heading
Body
Case Study
Case Study
Luxury in Every Layer
Timeless Elegance
The Campaign
Billboard
The Campaign
Two teaser posts built anticipation ahead of launch; the editorial series carried the tagline system into
paid and social, and the banner unified everything across the site and storefront.
Two teaser posts built anticipation ahead of launch; the editorial series carried the tagline
system into paid and social, and the banner unified everything across the site and storefront.
The store
The store
The identity carries through to a full storefront homepage, collection grids, filters, and product details, all built to feel like a boutique rather than a template.
The identity carries through to a full storefront homepage,
collection grids, filters, and product details, all built to feel
like a boutique rather than a template.
Case Study
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Case Study
2026
Solo
Year
Project
Scope
The Brief
Mood
& Direction
Maison Inverno launched as a debut ready-to-wear
label for winter dressing, the kind of pieces
meant to outlast a season. There was no existing
identity, only a point of view: quiet confidence,
cold-weather materials, and the restraint of
old-money style over anything loud or trend-led.
The work was to build that point of view into
something wearable at every touchpoint, a mark,
a mood, a marketing voice, and the store that
would carry all of it to a customer.
The direction started with texture rather than trend: creased silk, frost on knit wool,
dark stone fruit, candlelight on cream. Colour needed to whisper: refined creams, dusty blues,
and a burgundy deep enough to read as almost black.
Aa Bb Cc
Mark & Type
Aa Bb Cc
Aa bb cc
Logo
Heading
Body
Case Study
Timeless Elegance
Case Study
Luxury in Every Layer
Aa Bb Cc
Aa bb cc
Aa Bb Cc