Helping active people find their people
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Overview
Making it easier to stay active
ActiveLink is a fitness companion app built for people who want to stay active without the hassle of finding where to go. It connects users to local sports clubs, teams, and dance studios in one place — with schedules, availability, and contact details all in one search.
I worked on this as part of a 4-person team, covering the business model, user experience, and product design from idea to working prototype. The project placed 2nd in our program's business pitch competition.
The Impact
The redesign focused on removing the friction of discovering and booking activities — turning a scattered, multi-app search into a single guided flow from search to booking.
Problem
Finding a place to play shouldn't be the hard part
Finding local sports clubs, fitness classes, and dance studios often means searching across multiple websites, social media pages, and group chats. Information can be outdated, schedules are not always easy to find, and booking often requires contacting organizations individually.
These barriers make it harder for people to discover activities that fit their interests and schedules.
01 - No Central Discovery, 02 - Outdated schedules, 03 - Manual booking friction
Research
Building the business case alongside the user need
Before jumping into screens, we mapped the entire business around the problem using a Business Model Canvas, partly to validate the idea and partly to understand who we were actually designing for.
What we learned
Our audience was wider than we assumed: individuals across every age group, sports and dance organizations needing an easier way to manage schedules, and nonprofits like the YMCA looking to promote community programs.
Ideation
Choosing what actually earns its place
With the problem and audience defined, we broke the solution into core activities: activity discovery, scheduling tools, local business partnerships, and always-on support.
24/7 support
Scheduling & maps
Designs
A guided path from search to booking
The final prototype focused on a clean, guided flow: enter as a guest, search, filter, and book — all in just a few taps.
Confirmation once a
spot is secured.
Outcome